H&M announces collaboration with Isabel Marant

A few hours ago, H&M announced its latest collaboration with a designer. The Isabel Marant for H&M Collection is set to launch on November 14, in about 250 H&M stores worldwide and online and it will feature clothes and accessories for women and teenagers, but also for men (this will be Marant's first collection for men). 

Fashionistas all over the world must be thrilled right now, as Isabel Marant is one of the coolest and most influential brands nowadays. It's highly likely you've seen her creations even though you may not realize it. There's no doubt you've seen more than once a girl in Isabel Marant wedge sneakers, Dicker ankle boots or the Cowboy boots. 

Here's the statement the designer gave regarding the colaboration and the collection, along with the first official photos and a short video.

I am flattered by this collaboration. H&M works with the best designers, and this invitation is an exciting honor. I aim at creating something real — something women want to wear in their everyday lives — with a certain carefree style. I think this is very Parisian: you dress up but don't pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude.

Official photos and video: H&M